My counterpart has just written a scathing sociological critique of Whole Foods market. What do you get when you combine exoticized yet bland ‘ethnic’ food, expensive produce, and subliminal messages in a supermarket?

Whole Foods and other health food stores totally sell stuff that exoticize and commcercialize other people’s cultures. For instance, I saw a box of Zen Flakes. Zen Flakes. Really now.

I’ve got my own criticisms (and kudos) for Whole Paycheck which I might as well post soon, but for now, check this out.